Connecting Strategy with Sector Needs: RE Tech’s Support for NEEA’s BetterBricks Program
Driving Market Engagement for Energy Efficiency in Commercial Real Estate
Overview
For over six years, RE Tech served as a key partner to the Northwest Energy Efficiency Alliance (NEEA), supporting its BetterBricks program, an initiative designed to advance energy efficiency in commercial buildings across the Northwest.
Facing challenges in stakeholder reach and communication alignment, NEEA needed a strategic partner to strengthen its presence in the commercial real estate (CRE) sector.
RE Tech responded with full-spectrum program support, blending research, stakeholder strategy, and content development to deliver consistent program visibility and actionable insights to CRE audiences.
Objectives
Broaden CRE Sector Engagement
Expand BetterBricks’ reach and relevance among property owners, managers, and service providers.
Address Market Gaps
Identify and resolve communication and outreach gaps hindering energy efficiency program adoption.
Advance NEEA’s Energy Efficiency Mission
Support consistent program administration and alignment with regional energy goals.
Our Solution
Strategic Program Enablement Across the Region
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RE TECH Advisory Services
RE Tech served as NEEA’s trusted implementation partner, delivering a suite of services tailored to CRE market dynamics:
Market Research & Analysis
Conducted studies and gap analyses to uncover barriers and inform engagement strategies.
Stakeholder Engagement
We facilitate meaningful dialogue between diverse stakeholders to build consensus and drive collective climate action.
Program Administration & Reporting
Managed day-to-day operations, tracking, and progress reporting across work streams.
Content Development & Digital Resources
Maintained and enhanced website content, created resources, and supported partner education.
Event Planning & Facilitation
Organized webinars, workshops, and regional meetings to build awareness and drive collaboration.
Engagement
RE Tech provided sustained program support—integrating market research, stakeholder strategy, content development, and operational management—to deepen CRE relationships and maintain consistent regional program delivery.
Strategic Market Research
Executed targeted studies to identify disconnects in CRE awareness, adoption drivers, and messaging relevance.
Stakeholder Relationship Building
Supported deeper partnerships with CRE leaders and local influencers to expand BetterBricks visibility and buy-in.
Program Support Infrastructure
Maintained digital resources, tracked implementation plans, and ensured operational continuity for NEEA initiatives.
Content & Communications
Produced outreach materials, website updates, and compliance-focused content to support NEEA’s regional messaging.
Results
RE Tech strengthened BetterBricks’ impact by improving program efficiency, sharpening CRE market alignment, and delivering research-driven strategies that increased sector engagement and readiness for energy-efficiency adoption.
Preparedness
Delivered a research-backed strategy for strengthening CRE alignment with BetterBricks goals, enabling smarter outreach and resource design.
Efficiency
Streamlined program delivery through consistent administration, project tracking, and partner coordination.
Market Engagement
Improved CRE sector participation through data-informed engagement tools and targeted communication strategies.
Contact Us
Let's start the conversation.
RE Tech offers an integrated suite of solutions designed to drive building performance, decrease costs, and overcome any project challenge. Get in touch and let's start the conversation about sustainability in the built environment.
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