The RE Tech team looked to update its public-facing brand and develop a strong identity that would further differentiate itself in the market.
We wished to signal our core focus on commercial real estate, without being too literal or basic.
The updated logo and associated brand needed to be an evolution of the existing identity, all while maintaining the feelings of professionalism and trust solidified by the brand formed at RE Tech’s founding.
RE Tech leveraged its internal graphics team to develop a storyboard of logomarks and supporting colors to consider and progress into the final design.
For industry differentiation, we selected an energetic and lively orange to be our accent color and deliberately juxtapose our more relaxed blues.
The new brand, launched in 2020, joins an ever-growing family of marketing materials, templates, and digital resources.